by Gary on July 4, 2012
If you remember the mid 1970s, you probably remember what a big deal America’s Bicentennial was. After all, it’s not every day that a country turns 200 years old.
So Chevrolet got into the spirit — albeit two years early — with special editions of the Impala, Nova and Vega.
Available on the Impala Sport Coupe, the Spirit of America package could be had in “classic white or rich dark blue,” according to the dealer literature. The interior came with white vinyl seats and door trim with a choice of red or blue carpet, dash and seat belts. Imagine trying to keep those seats clean!
Also included was a white vinyl roof with halo moldings and a special Spirit of America emblem, red, white and blue accent stripes, sport mirrors, fender skirts and styled steel wheels with paint stripes and trim rings. The picture above is a pre-production publicity shot; the wheels look like Pontiac Rally II wheels with a bow tie emblem. Production models had a wheel design that was also used on Chevy trucks.
Chevrolet built about 2,500 Spirit of America Impalas in 1974. Other than convertibles, the Spirit of America Impalas are probably the most rare and collectible of 1970s full-size Chevys. The 2008 Barrett-Jackson auction in Scottsdale featured this brand-new, never titled, 245-mile Spirit of America Impala that had been in a private collection since new and still had its Manufacturer’s Statement of Origin (MSO) and original window sticker. It sold for $21,450.00.